TAP Innovations Develops API integration between Salesforce, ZoomInfo, and LinkedIn Sales Navigator for OnTarget Partners LLC

TAP Innovations Develops API integration between Salesforce, ZoomInfo, and LinkedIn Sales Navigator for OnTarget Partners LLC

TAP Innovations Develops API integration between Salesforce, ZoomInfo, and LinkedIn Sales Navigator for OnTarget Partners LLC 

TAP Innovations moves into phase 4 with this long-time client and partner by automating complex workflows with the API integration of multiple OnTarget Partners platforms


DALLAS, TX – March 5, 2023. TheAppPlace (TAP) Innovations, a certified minority-owned business and leading provider of cloud-based integration solutions across people and data enterprises, managed the system integration needs for OnTarget Partners, providing the Frisco, TX-based B2B growth expert company with an efficient solution to their complex and time-consuming workflows between sales and marketing systems ZoomInfo, LinkedIn Sales Navigator, and SalesForce.

OnTarget offers "intelligence for business," helping owners, boards, private equity firms, venture capitalists, CXOs, marketers and salespeople determine how, when and to whom to sell their B2B products, services and solutions. Spending hours every week manually pulling requests and information from Salesforce, ZoomInfo and LinkedIn Sales Navigator, manually sorting, validating and consolidating that data before reentering it into their Salesforce database became rapidly unmanageable. 

OnTarget needed to integrate their Salesforce and data intelligence solutions and automate the countless weekly requests to reduce manual efforts and errors, allowing them to increase their workload and efficiency. 

In phase four of the partnership, after optimizing their Salesforce database, TAP Innovations quickly provided a solution by conducting a data pull from Salesforce, ZoomInfo and LinkedIn Sales Navigator using API. This process confirms systems capabilities and validates the extracted data, and then integrates the API that will automate the manual process of normalizing the data from different data sources and place it in the Salesforce load template. Prioritizing security, TAP Innovations also transferred and stored the data in a secure cloud location. The integration efforts focused on keeping data aligned between systems, eliminating the need for manual reviews and validation, and saving OnTarget significant time and costs.  

TAP Innovations removes reliance on spreadsheets to improve workflows and payout accuracy, ultimately improving recordkeeping, insight into global financials, and employee satisfaction. Thousands of users utilize TAP Innovations' digital tools and solutions daily. Customers benefit from the simplicity of implementations, deliverables, and speed to market with affordable solutions.  


About TAP Innovations

theAppPlace (TAP) Innovations, a minority-owned business certified by Texas SBA® , delivers cloud-based solutions to eliminate Manual Efforts and SpreadSheets (MESS). TAP Innovations…THE Integrated Digital Toolbox™ automates manual processes and greatly reduces spreadsheet sprawl, actions data into information, and performs intelligent content organization across people and entity enterprises. A growing set of Digital Tools for CRM, Business Intelligence, Integrations, and more are web and mobile-enabled and quick to fill data interoperability gaps with core business systems. TAP Innovations is the preferred integration partner for Paycor customers. TAP Innovations solutions have been implemented to streamline business processes for leading organizations with 50-15,000 employees and users in the following industries: Restaurant/Franchise Groups, Healthcare (Pediatric, Social Services, Home Health, Senior Services, EyeCare), Construction, Oil & Gas, HCM (Human Capital Mgmt)/HR, Local Government, Photography, Storage Facilities, Retail/Car Care, Retail/Entertainment, Native American Tribes, Landscaping, Security/Protection Services, Staff/Recruiting, Managed Service Providers (MSP), Marketing, Building Maintenance, Financial Services, and more. Visit www.tapinnov.com to learn more.