OnTarget Partners Salesforce.com System Integration & Database Development

OnTarget Partners manages lead and customer accounts in SalesForce.com and relies on business information to make recommendations to B2B, private equity firms, business owners and venture capitalist organizations. TAP Innovations integrated into their SalesForce.com and other business systems to eliminate duplicate records, manual processes and spreadsheet usage. Bi-directional integrations, transformations and innovation in data capture are a few of the ways OnTarget Partners met their technology and business objectives through premier system integration solutions. 

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The Problem...

OnTarget Partners manages business and customer data in a Salesforce.com CRM, which is not integrated with other business systems for customer account and lead management. Data management environment limitations:

     -Lacks automated processes to send data to external systems 

     -Manual, time consuming and lengthy processes

     -Multiple digital and people sources for lead management.   

     -Duplicate record checks fall on the CRM user and oftentimes don’t occur due to time and system limitations 

     -Excel processes like vlookups cause data confusion and duplicate work


TAP Innovations is the right partner to take our data infrastructure to the next level.

Ed Trachier, Owner and CEO of OnTarget Partners

Frustrated with Spread Sheets
TAP Innovations' Solution

TAP Innovations is a premier system integrator and transforms data and lead management systems, processes and workflows. The OnTarget Partners database is now free of duplicates and incorrect information. 

TAP Innovations eliminates manual work through: 

  1. Enhanced SalesForce.com CRM functionality 
  2. Automated information capturing from external systems to save time and reduce errors
  3. New data fields due to business system integration 
  4. Customized technical settings to control the functionality of the integration
  5. Extended feature for file uploads 
  6. Rigorous data testing and verification 

TAP Innovations solutions improve workplace efficiency, customer interactions and lead management analytics. 

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Happy with TAP Innovations Implementation
Key Digital Tools

TAP Innovations is a premier systems integrator and customer implementations expert for HR, CRM, Financial, LMS, POS, and Healthcare (EMR and PM) software companies. Solutions are easily scalable and repeatable across multiple industries including franchises:

  • Bi-directional integrations 
  • Data transformations 
  • Data capture 
  • Bulk data loads to transfer historical data
  • Actionable Information through reporting & analytics

TAP Innovations also provides OnTarget Partners with a Salesforce consultant for systems updates and improvements. Working with OnTarget Partners, TAP Innovations recently developed a small business database tool that contains 661,000 business records. More on that project can be found here.

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Client Testimonial

“TAP Innovations’ affordable solutions allow us to capture and share information in innovative ways that we know our team members and clients can be excited about.”

Ed Trachier, Owner and CEO of OnTarget Partners

Let us help you clean up your MESS

To see a demonstration and start the conversation, contact us by phone or by using our contact form.